Smartbox is aiming to help brands engage with health-conscious consumers by offering an exclusive ’well-being’ incentive that can be used in consumer promotions and staff incentive schemes.

Recipients of the Zen & Spa incentive will be able to select from 200 different experiences across the UK – including well-being coaching sessions, stress-busting treatments, fitness training, and life coaching advice. Despite the huge number of options available to each recipient, the company offering the incentive still only pays the cost of a single reward.

The Zen & Spa incentive will be available through Smartbox Business Solutions, the dedicated one-stop consultancy service for brands and agencies that want to use themed experiences as a targeted promotional marketing and incentive tool.

Ilona Kogutiuk, head of Smartbox Business Solutions, says: “With UK consumers becoming increasingly health-conscious, more marketers are looking to associate their brands with health and well-being. Rewarding customers with a promotional give-away that provides a wellness experience and encourages a healthier lifestyle is a memorable way of achieving this.

“At the same time, a growing number of companies are offering corporate well-being initiatives as part of their staff incentive schemes. Companies can use the Zen & Spa Smartbox inpreventative wellness programmes as a way of showing their employees that they care.”

She adds: “Significantly, instead of offering a fixed reward, the Zen & Spa Smartbox enables brands and agencies to offer customers a personal choice from 200 different options. Studies show that when people are able to choose their own reward – which is the unique concept behind Smartbox – the incentive becomes even more personal and motivational.”