The IM Group, distributors of Subaru and Isuzu, will be working with AYMTM on various incentive, motivation and communication events following an award win at the annual Eventia Awards which recognises outstanding business-to-business and business-to-consumer events, overseas and in the UK.

AYMTM, one of the UK’s leading events, communication and incentives agencies, won the award on behalf of the IM Group based on having devised and executed a dealer forum with outstanding return-on-investment results. With a limited project budget for a target audience of 200 dealers, AYMTM attracted an attendance rate of 88 per cent. More than £250,000 worth of orders were placed in the following days for the new products launched at the forum.

Graham James, AYMTM director, commented: “Having created a unique forum, which moved away from the traditional conference approach this event included product reveals, product demonstrations and a dealer trade fair to ensure new products and services were fully appreciated.  This approach ensured a high level of brand engagement and improved bottom line results for the dealer network and IM Group.  We are hugely proud to have delivered an event which has won recognition for delivering solid business objectives while engaging delegates in a meaningful way.”

IM Group executives commented: “I can only say that if any future events are managed half as well as this one I will be pleased to attend, I have attended many forums and events over the years and without doubt this was the best executed ever! Well done.”