House of Fraser for Business has entered the e-gifts arena with the launch of its eagerly awaited e-gift card.  House of Fraser’s e-gift card has the same functionality as a plastic gift card, but is sent in PDF format via email so can be printed and spent in any one of our 61 stores nationwide, or online at www.houseoffraser.co.uk

 Commenting John Dove, House of Fraser Business Incentives Manager said, “The ability to deliver rewards and incentives via e-mail significantly cuts costs and administration for corporate customers who currently use conventional gift cards for staff and customer campaigns.  Businesses want to simplify all processes, and that includes staff and customer reward and recognition.  E-gift cards are flexible, quick, easy to administer and reward the recipient instantly.”

 In conclusion John added, “We expect substantial demand for our e-gift cards which can be loaded with any value from £5.  By using e-gift cards customers can avoid the significant post, pack and fulfilment costs associated with conventional gift cards, and the immediacy of the reward makes it all the more memorable.”

 House of Fraser is a leading multi-channel retailer offering a diverse range of brands and products for men, women and children, including fashion, beauty, technology and home.  House of Fraser for Business is a specialist provider of incentives and rewards, supplying gift cards, vouchers and e-gift card products to corporate users primarily across the UK and Republic of Ireland who use them for sales incentives, employee rewards, customer loyalty, promotions, flexible and voluntary benefits, Christmas rewards and insurance replacement.